Brief - Create a visual identity for in-house design team '5 Creative' as part of the interview. It must make them look unique and stand out from the other broadcasters. It must use the current 5 logo but incorporate the word creative. Deliverables are: logo, letterhead, business card, and 5 second mneomic.
Solution - A smart and vibrant solution combining channel 5 and 5 Creative as one. These combinations show harmony and integration, reflecting upon collaboration in the workplace. Blue and green have been deliberately used as a reflection of Channel 5's core values - surprise, excitement and bravery. Hairline accents have been incorporated into the design, helping to recreate the 5 logo but in a subtle way.
The 5 second mneomic starts from revealing the corporations logo, to then morphing into '5Creative'