From the outset Ive been involved on all Carmina's identity for digital and print, being lucky enough to watch the start-up grow from just an idea to a club night reaching large student audiences in Loughborough. Jamie's vision was to create not just a night, but an experience. Ive been incorporating this for all to enjoy and engage with. The vibrant logo symbolises harmony between humanity, bringing people together in new and exciting ways. All the posters somewhat build on this, in organic 3D forms that build a narrative, suggesting a potential theme. The link is important, with a reoccurring theme of 'Carmina' - latin for dance.