Brand identity for an online food blog, Leicester Food Project.
The aim was to build a new brand around its existing followers, but help drive forward the company into new and exciting territories. Its style is bold and striking, incorporating a comical illustration combined with a punchy typeface, aiming to simply engage. Due to a brand only existing on Instagram it was important to create a style that can flex across different points of engagement. Whether it be bringing out its comical illustrative style or direct tone of voice to entice users in.