Brief - Create a Christmas campaign for London's largest running club, to engage with current members on social media.
Solution - Just as people are naturally beginning to wind down into the festive season, this campaign encourages the runner to literally 'run up to Christmas' and keep going into the new year. It's all in the message!
As part of the brand toolkit, I've devised an iconography system which has been introduced to better visualise each running distance, taking place on different days of the week. With a variety of sessions on offer, it was important to showcase these in the clearest way possible, however in keeping with their current brand values.